This
website is operated by Oval One Co., Ltd. in Japan.
For more information regarding superior shochu, how to obtain it, tasting
events or hints on how to drink shochu, please contact shochu@ovalone.com.
Hayato Hishinuma, Master of Sake Hayato Hishinuma, a SSI-certified Master of Sake and Shochu Adviser, is the Author of this Handbook. Born in Kanagawa in 1961, he founded a venture company at the age of 23 and has been President and CEO of Oval One Company, Ltd., a Tokyo-based marketing consultancy which he later founded at the age of 37. For the past twenty-three years, Hayato has been involved in new product and business domain developments in the information, communication and technology (ICT) sector for Nikkei 225-listed companies, such as Nippon Telegraph and Telephone and NTT DoCoMo. He has been 'behind the scene’ of many successful products and services. Since 2001, he has taken a keen interest in Japan's traditional culture and 'hidden treasures' in Regional Japan, which prompted visits to numerous breweries and distilleries. His ongoing mission is to evangelize premium shochu and sake to the world, with regular contributions to publications such as the trendy MONO Magazine and NY Japion, a Japanese-language weekly published in New York City.
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